Diss_vs._self_perception -...

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Feb 28: Dissonance vs. self-perception.
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This slide shows that children’s intrinsic interest in an attractive activity is undermined after engaging in that activity as a means to some other end, as self-perception theory predicts.
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This Cornell doctoral study shows that the normally pleasant and effective activity of tutoring a younger child is degraded in a variety of ways if the tutoring is undertaken as a means to some other end (in this case, winning tickets to the movies).
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Artistic collages (produced by college students) were judged lower in creativity if produced with the expectation of being evaluated (an evaluative context undermines intrinsic interest, and with it creativity. This happened even if the students were urged to focus on creativity in making their collages.
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Similar to the last slide, here we see creativity undermined in a different domain, poems written by people intrinsically interested in writing. If an extrinsic “motivational context” is created (by having the subjects think about and rank order a variety of extrinsic reasons for writing), their actual written product is less creative.
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Rewards can serve many functions and have many meanings for people, depending on the precise circumstances. To the extent that the main meaning of a reward is D, above, its main effect will be to undermine any existing intrinsic motivation to engage in the activity.
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This note was uploaded on 10/17/2008 for the course PSYCH 2800 taught by Professor Gilovich,t/regan,d during the Spring '08 term at Cornell University (Engineering School).

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Diss_vs._self_perception -...

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