mkt 405 notes9 - mkt 405 notes Analyzing ads 1 who is the...

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mkt 405 notes 15/10/2007 12:04:00 Analyzing ads 1 – who is the target o demographics, psychographics o how well do they know the product or category o where are they in the buying process 2 – what does the advertiser want o ad objective what actions or that the advertiser wants you to take a way from  ad o campaign theme encoded message advertiser wants consumer to take 3- identify the creative tactics o source, appeals, styles of execution 4 – how does the target behave o stop looking at ad o develop a theory of CB (consumer behavior) o order of responses, and responses 5 – turn back to ad – is the ad likely to be effective o do the objectives make sense resist the urge to want to make the objective make sense o will the message sway the target’s behavior o could you improve the creative strategy or tactics Remember  o
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