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discovery paper - Alvert Banduras Theory in Comparison with...

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Alvert Bandura ’s Social Cognitive Theory in Comparison with B.F Skinner’s Anticipation of Reward Theory Minkyung, Lee Albert Bandura was born on December 4, 1925 in the province of Alberta, Canada. In 1949 Bandura received his B.A. from the University of British Columbia. Bandura then went on to the University of Iowa where he obtained his doctorate in 1952. Upon graduation Bandur a did a clinical internship at the Wichita Kansas Guidance Center. The following year, in 1 953, Bandura accepted a teaching position at Stanford where he continues to teach today. While at the University of Iowa Bandura's interests in learning and behaviorism began to g row. Bandura has done a great deal of work on social learning throughout his career and is very famous for his "Social Learning Theory" which he has recently renamed, "Social Cognitive T heory." Bandura is seen by many as a cognitive psychologist because of his focus on motivat ional factors and self-regulatory mechanisms that contribute to a person's behavior, rather than just environmental factors. This focus on cognition is what the difference of social cogn itive theory from Skinner's viewpoint is.
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B.F Skinner have clearly demonstrated the strength of rewards in both human and animal behavior. Almost all behavior which we do are motivated by own goal or purpose and accordi ng to Skinner, anticipation of reward is the strongest factor to decide a direction of human b ehavior. This is the theory from Skiner. Human beings are universally driven to act, or "behave," by the anticipation of some sort reward tangible or intangible, short term or long term that will ensue as a result of the behavior The key point from the theory is obvious. On the one hand, rewards are very magnitude whi
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