Business PlanFast Track Couriers2017Table of Contents Executive Summary Introduction Description of the business (background) Business products and services Marketing activity – the market Business operations Management and organisational structure Proposal Financial background Risks analysis Communication plan Conclusion
Executive Summary Fast Track Couriers is a courier company operating in New South Wales for the last 15 years. The company basically delivers medium to large size packages across metropolitan Sydney. Following are the main points and summary of this plan. • Strategic plan goals – Grow and increase business profits over the next 3 years by expanding delivery routes to include regional NSW • Operational plan goals – commence deliveries to regional NSW within 12 months and increase sales by 40% in the next 3 years• Vision – maintain strengths and core values through expansion process • Fast Track Couriers primarily targets small to medium-sized business which make up 80% of their customer base • The company will propose strategies to expand the business to the regional NSW without risking its current financial stability or reputation, since potential clients had been lost due to its inability to deliver in regional offices • Proposed strategy – remove the need for two drivers per truck by installing an automatic gate to avoid heavy lifting and purchase 10 new truckIntroduction Fast Track Couriers has a good status in the marketplace for reliability andvalue for money and developed a solid reputation over the past 12 years. This hasbeen reflected in its growth and profit margins. The company limits its delivery by itsgeographic location, which is only within Sydney’s metropolitan area. Hence, thecompany is looking to move forward by delivering to regional areas in NSW, eventhough sales and profits have increased by 5% each year. Fast Track Couriers hasan admirable 87% retention rate for existing customers.
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- Winter '17
- Jane smith
- Business, Management