CH_Mkt301_Assignment1 - groups and marketing directly to...

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View Full Document Right Arrow Icon Marketing is a practice that involves preparing and applying a process that delivers a particular service or value to the customer, and also maintaining the relationship with the customer in a way that benefits both parties. When Founder Leo Goodwin founded Geico Car Insurance in 1936, he went into business with the intention that he could deliver automobile insurance at reduced prices by selecting prime customer
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Unformatted text preview: groups and marketing directly to them. By reducing his companies’ operations costs, he was able to offer these savings directly to his customers as discounts. Geico reducing their operating costs in order to directly benefit the customer and maintain their business and support shows that Geico applies the true definition of marketing to their business plan....
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