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Unformatted text preview: Microsoft Vista Case Conducting research and analysis is an important skill for business professionals in all industries, regardless whether you are a business consultant, a financial analyst, a marketing analyst or an IT manager. In this assignment, you are asked to conduct research using internet resources in a group of no more than four people. The assignment is due on 9/25 before class. Please submit your assignment through Blackboard. Each group shall upload only ONE copy. Please note the names of group members on the first page of your submission. Hints: 1. Read Chapter 2 and 3 of Information Rules before you complete the assignment. 2. Microsoft Quarterly Earnings Releases and Presentations could be a valuable information source. 3. Almost all revenue received by Microsoft Client Group in 2008 is from the sales of Vista. Answer the following questions about the product and pricing strategies of Microsoft Vista. 1. Versioning: Identify all versions of Microsoft Vista and their suggested retail price (MSRP). a. Microsoft Vista Home Basic $199.95 b. Microsoft Vista Home Premium - $259.95 c. Microsoft Vista Business $299.95 d. Microsoft Vista Ultimate $319.95 2. Versioning: Describe the customer segment targeted by each version and explain how...
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- Fall '08