Analysis-V1.xlsx - Estimated Advertising Expenditures(in...

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Estimated Advertising Expenditures (in thousand dollars) – By B MARKET : SONITES Total LOCK L 1,240 LOOP L 2,750 MORE M 2,150 MOST M 1,100 MOVE M 1,050 ROCK R 2,300 ROLL R 1,510 SOFT S 2,010 SOLO S 2,010 TONE T 2,600 TOPS T 2,130 TOTATE T 2,590 MARKET : SONITES Total LOCK L 1,240 LOOP L 2,750 MORE M 2,150 MOST M 1,100 MOVE M 1,050 ROCK R 2,300 ROLL R 1,510 SOFT S 2,010 SOLO S 2,010 TONE T 2,600 TOPS T 2,130 TOTATE T 2,590
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Brand and Consumer Segment Explorers Shoppers Professionals High Earners Savers 160 270 110 110 590 470 410 830 780 260 330 220 660 720 220 110 330 110 110 440 170 440 160 110 170 470 310 730 580 210 570 310 310 160 160 240 410 180 180 1,000 240 1,000 180 180 410 360 310 470 1,250 210 880 410 420 210 210 360 1,140 260 260 570 SOLO SOFT Explorers Shoppers Professionals High Earners Savers 13% 22% 9% 9% 48% 17% 15% 30% 28% 9% 15% 10% 31% 33% 10% 10% 30% 10% 10% 40% 16% 42% 15% 10% 16% 20% 13% 32% 25% 9% 38% 21% 21% 11% 11% 12% 20% 9% 9% 50% 12% 50% 9% 9% 20% 14% 12% 18% 48% 8% 41% 19% 20% 10% 10% 14% 44% 10% 10% 22%
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MARKET : SONITES Design Index LOCK 0 10 7 LOOP 0 14 7 MORE 2 10 7 MOST 0 8 5 MOVE 0 13 4 ROCK 0 16 7 ROLL 0 13 4 SOFT 0 5 3 SOLO 0 7 8 TONE 0 16 7 TOPS 0 10 4 TOTATE 2 18 7 CURRENT (SOFT) - SEMANTIC-P1 1.5 1.5 CURRENT (SOFT) - SEMANTIC-P2 1.5 1.5 SAVERS Ideal Values (Anticipated) 9.0 6.2 Semantics (Anticipated) 2.7 3.9 Ideal Values (Current) 9.0 6.2
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