Analysis.xlsx - MARKET SONITES LOCK LOOP MORE MOST ROAST...

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MARKET : SONITES Total Explorers LOCK L 16% 1% LOOP L 6% 7% MORE M 2% 4% MOST M 9% 2% ROAST R 5% 2% ROCK R 15% 7% ROLL R 2% 12% ROME R 2% 1% SOFT S 3% 1% SOLO S 9% 7% SOSATE S 2% 4% TONE T 12% 7% TOPS T 6% 43% TOTATE T 12% 4% 16% 43%
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Shoppers Professionals High Earners Savers 3% 0% 0% 49% 1% 11% 20% 1% 1% 5% 3% 0% 2% 0% 0% 27% 19% 0% 0% 2% 1% 66% 7% 0% 1% 1% 1% 0% 0% 1% 12% 0% 1% 0% 0% 7% 22% 0% 0% 9% 0% 4% 2% 0% 1% 11% 55% 1% 1% 1% 0% 1% 48% 0% 0% 3% 48% 66% 55% 49%
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Brand Awareness Market Leader 1 (Adv Exp, SS) Market Leader 2 (Adv Exp, SS) MARKET : SONITES Average LOCK L 45% LOOP L 65% MORE M 38% MOST M 57% ROAST R 21% ROCK R 60% ROLL R 50% ROME R 18% SOFT (240, 14) S 58% SOLO (1000, 33) S 63% SOSATE (840 , 26) S 24% TONE T 59% TOPS T 54% TOTATE T 37% 65% Estimated Advertising Expenditures (in thousand dollars) – By Brand and Con MARKET : SONITES Total LOCK L 1,140 LOOP L 1,940 MORE M 2,250 MOST M 1,260 ROAST R 1,570 ROCK R 1,520 ROLL R 1,060 ROME R 1,240 SOFT S 540 SOLO S 2,010 SOSATE S 2,000 TONE T 1,300 TOPS T 1,140 TOTATE T 1,300 Estimated Commercial Team Size (in full-time equivalent) – By Brand and Cha MARKET : SONITES Total LOCK L 33 LOOP L 33 MORE M 36
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MOST M 39 ROAST R 30 ROCK R 30 ROLL R 20 ROME R 30 SOFT S 14 SOLO S 33 SOSATE S 26 TONE T 54 TOPS T 34 TOTATE T 37
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Tops (630 , 34 ) Totate (650, 37) Rock (680, 30), Tone (700 , 54) Lock (540 33), Roll ( 510 , 20) Solo (1000 , 33) Loop (670, 33) Most (760 , 39) Explorers Shoppers Professionals
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