NOKIA.docx - Table of Contents 1 Dedication 4 2 Preface 5 3 Acknowledgement 6 4 Introduction to Organization 7 5 Mission statement 8 6 Marketing

NOKIA.docx - Table of Contents 1 Dedication 4 2 Preface 5 3...

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Table of Contents 1- Dedication ---------------------------------------- 4 2- Preface ---------------------------------------- 5 3- Acknowledgement ---------------------------------------- 6 4- Introduction to Organization ------------------------- 7 5- Mission statement ---------------------------------------- 8 6- Marketing Objectives -------------------------------- 9 7- Target Market ---------------------------------------- 10 8- Portfolio Analysis ---------------------------------------- 10 9- Micro & Macro Environment ------------------------- 11 10- Competitive Analysis --------------------------------- 12 11- Marketing strategy ---------------------------------------- 13 12- Suggestions ---------------------------------------- 14 13- References ---------------------------------------- 15 Dedication Dedicated to my beloved parents, Who always prays for me, And encourages me, In every step of my life. Preface
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In this era, where the technology is growing in a very faster speed and every positive change is bringing new and enhanced features with them, the cellular phones are at the very hot issue in this growing technology. The technologies in these cellular/mobile phones are enhancing and developing day by day, including new features of entertainment, and multiple options like imaging facilities, movie/animation features, sound technologies etc. When the technology is the matter, every consumer/user prefers the latest, best and interacting featured technologies and also prefers these facilities in less cost. So, in this view, there is a very big and fast competition between many companies/manufacturers of cellular phones at the world level. Acknowledgment One of the great pleasure of writing the report is acknowledging the efforts of many people whose names may not appear on the cover ut whose hard work, cooperation, friendship and understanding were crucial to the production of this report. First of all, I would like to acknowledge the efforts of Miss Mahwish Anjum whose continuous guidance heled me to complete this project report. A very special thanks to Mr. Ch. Shoaib and Mr. Qaiser Naeem Malik who guided and helped me in this reort and encouraged me a lot. Mujahid Khan. Dated: 26-05-2003 Introduction to the Organization Company Information:- NOKIA is the world leader in mobile communications backed by its experience, innovation, user-friendliness and secure solutions. It is a very well knowned company having its vast offices world wide. Their specialized product is cellular phones. They have many house hold items as well.
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