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Unformatted text preview: Outline 1: Methods 1 II. RESEARCH METHODS A. Scientific Method 1. assumes determinism 2. empirical approach 3. operationalization of concepts B. Experimental Design (Lab) 1. 2. 3. 4. elements of "true" experiment basic approach/goal Illustration - Zimbardo Anonymity Study Key Question - Internal Validity a. Role of Random Assignment b. Some Threats to Internal Validity 1. confounding variables in design 2. subject mortality 3. demand characteristics 4. experimenter expectancy effects 5. Potential Advantages of Laboratory Experiments 6. Potential Limitations of Laboratory Experiments a. External Validity 1. representativeness of subjects a) random assignment vs. random selection 2. adequacy of operationalizations - construct validity a) manipulation check 3. basic nature of lab settings a) artificial 1) mundane realism b) reactivity - evaluation apprehension 1) experimental realism 2) unobtrusive measures 7. Summary of Ways to Increase Generalizability 1 ...
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This note was uploaded on 10/21/2008 for the course PSYC 104 taught by Professor Flowe during the Winter '07 term at UCSD.
- Winter '07