MC 2525 Lecture 1

MC 2525 Lecture 1 - strengthen them too. B. Strategies of...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Aug 28 Lecture Outline: Dynamics of Contemporary Persuasion I. Introduction: How do we typically think persuasion works?  A. Linear Model of Communication Source  Message  Channel   Receiver B. Weaknesses of this Model II. This Course’s Working Definition of Persuasion: Persuasion is the co-production of meaning that results when an individual or group of individuals uses language strategies and/or symbols to make audiences identify with them. Variables in Persuasion: Persuader, Audience, Message, Medium III. Persuasion as Identification A. Persuasion aims to not only alter and change attitudes, but reinforce and 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: strengthen them too. B. Strategies of Identification 1) Obvious and direct 2) Creating Antithesis; Us vs. Them 3) Unnoticed, subtle IV. Characteristics of Contemporary Persuasion in a Mediated World Audience-oriented Felicia Song, Spring 2008 Not to be Used Without Permission Causes of successful persuasion are hard to determine Much is left unsaid; use of irony Everywhere, but invisible to us Reflexive and on-going Felicia Song, Spring 2008 Not to be Used Without Permission...
View Full Document

Page1 / 2

MC 2525 Lecture 1 - strengthen them too. B. Strategies of...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online