MC 2525 Lecture 11

MC 2525 Lecture 11 - III Outcomes of Credibility •...

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I. Aristotle’s Ethos (1) Practical wisdom (2) Virtue (3) Goodwill  II. Source Credibility (1) Safety (2) Qualification - Ability - Objectivity (3) Dynamism
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Unformatted text preview: III. Outcomes of Credibility • Legitimation • Mystification IV. Challenges to Credibility in a Media World Felicia Song, Fall 2008 Not to be Used Without Permission...
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This note was uploaded on 10/21/2008 for the course MC 2525 taught by Professor Song during the Fall '07 term at LSU.

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