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MC 2525 Lecture 6

MC 2525 Lecture 6 - B Primary Audiences vs Secondary...

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Sept 25: The Audience I. Audience:   Who watches the Super Bowl? II. Identification with the Audience Demographic Identification Shared Circumstances Ideological Identification - Shared cultural beliefs - Group-specific norms III. Key Characteristics of Contemporary Audiences A. Size Strategies: Broadcasting vs. Narrowcasting
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Unformatted text preview: B. Primary Audiences vs. Secondary Audiences C. Anonymity D. Audience Control • Control over reception of messages • Control over production of messages-User-generated content Felicia Song, Fall 2008 Not to be Used Without Permission...
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