MC 2525 Lecture 7

MC 2525 Lecture 7 - Sept 30: Audience Analysis I. Functions...

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Unformatted text preview: Sept 30: Audience Analysis I. Functions of Audience analysis Gather information about audience Evaluate message effectiveness II. Audience Segmentation Demographics Psychographics VALS III. Methods of Audience Analysis ThirdParty Ratings for Various Media Polling & Surveys Dialgroup testing Focus Groups Internet cookies Felicia Song, Fall 2008 Not to be Used Without Permission ...
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This note was uploaded on 10/21/2008 for the course MC 2525 taught by Professor Song during the Fall '07 term at LSU.

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