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Unformatted text preview: : Clotaire Rapaille claims to have figured out consumers hidden desires. Significant terms, people and examples: reptilian hot-buttons, codes, focus groups 5. Using the Advertising Model in Politics: Political consultant Frank Luntz believes it doesnt matter what you want to tell the publicits about what they want to hear. Significant terms, people and examples: dial-group testing for Florida utility company, estate tax vs. death tax, global warming vs. climate change 6. The Narrowcasting Future : Advertisers and politicians are using datastored and analyzed by data mining companies like the Acxiom Corporationto target whom to reach and what message to send them. Significant terms, people and examples: consumer segmentation, narrowcasting, voter profiling The Persuaders can be reviewed at the following link: http://www.pbs.org/wgbh/pages/frontline/shows/ persuaders/view/...
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- Fall '07