Unformatted text preview: : Clotaire Rapaille claims to have figured out consumers’ hidden desires. Significant terms, people and examples: “reptilian” hot-buttons, codes, focus groups 5. Using the Advertising Model in Politics: Political consultant Frank Luntz believes it doesn’t matter what you want to tell the public—it’s about what they want to hear. Significant terms, people and examples: dial-group testing for Florida utility company, estate tax vs. death tax, global warming vs. climate change 6. The “Narrowcasting” Future : Advertisers and politicians are using data—stored and analyzed by data mining companies like the Acxiom Corporation—to target whom to reach and what message to send them. Significant terms, people and examples: consumer segmentation, narrowcasting, voter profiling “The Persuaders” can be reviewed at the following link: http://www.pbs.org/wgbh/pages/frontline/shows/ persuaders/view/...
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- Fall '07
- Marketing, Douglas Rushkoff, Andy Spade, Douglas Atkin, Significant terms