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MC 2525 Lecture 3

MC 2525 Lecture 3 - Perception Vicarious participation...

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Sept 11: Media in Persuasion I. Marshall McLuhan- “The Medium is the Message” Media = Medium + Content II. Walter Ong’s Theory of Media Cultures Culture Medium Sender-Receiver Thinking Style  Persuasive                                                                     Experience                                                                                                   Technique     Oral  Face-to-face Immediate No abstract thought Memory aids/ Stories Literate Writing / Separated Abstract thought/ Evidence/ Print Reason  Logic Electronic TV/radio
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Unformatted text preview: Perception Vicarious participation Images of proximity and participation Hypermedia Internet Multiple persuaders Interactivity ?? Implication: The medium defines & privileges certain forms of knowledge and intelligence. III. Persuasive Characteristics of Contemporary Media • Media persuade us • Media create mediated realities • media sources function as gatekeepers & advocates - Effects of trends in media consolidation? Felicia Song, Fall 2008 Not to be Used Without Permission Felicia Song, Fall 2008 Not to be Used Without Permission...
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