MC 2525 ad critique assignment

MC 2525 ad critique assignment - MC2525 AD CRITIQUE(Worth...

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MC2525 AD CRITIQUE (Worth: 10% of Final Grade) 1) Find a print advertisement—from a magazine, newspaper or website—and analyze it first by answering: Which theory—the elaboration likelihood model or cognitive dissonance —seems to best explain the persuasive message of the advertisement? 2) Depending on which theory your advertisement demonstrates, answer the following questions: If your advertisement demonstrates the elaboration likelihood model, a) Does the ad encourage central- or peripheral-route processing? (Choose ONE ) b) What features, choice of words or images does the ad use to encourage this form of processing? c) What does the ad’s choice of processing route assume about the audience’s motivation and ability? If your advertisement demonstrates the cognitive dissonance theory, a) What is the dissonance that the ad creates or addresses for the audience? b) What features, choice of words or images does the ad use to create this dissonance? c)
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This note was uploaded on 10/21/2008 for the course MC 2525 taught by Professor Song during the Fall '07 term at LSU.

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MC 2525 ad critique assignment - MC2525 AD CRITIQUE(Worth...

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