MKT3343 Murrdock Exam2

MKT3343 Murrdock Exam2 - Question Industrial/Buisness...

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Unformatted text preview: Question Industrial/Buisness Markets Reseller Markets Government Markets Ultimate consumer NAICS NAPCS Derived Demand Derived Demand v. Organizational Market Organizational Buying Criteria 7 most common Organizational Buying Criteria ISO 9000 Supplier development JIT Inventory System Reciprocity Supply Partnership Buying Center Roles in the Buying Center Buy Classes Organizational Buying Behavior Stage 1 in Organizational Buying Process Stage 2 in Organizational Buying Process Stage 3 in Organizational Buying Process Stage 4 in Organizational Buying Process Stage 5 in Organizational Buying Process Prominence of Online Buying in OM's E-Marketplaces Independent E-marketplace Traditional Auctions Reverse Auctions Countertrade Trade Feedback Effect GDP Blanace of Trade U.S. Balance of trade Porter's Diamond Economic Espionage Act (1996) Protectionism Tariffs Quota GATT World Trade Organization European Union North American Free Trade Agreement Asian Free Trade Agreement Global Competition Strategic Alliances Types of Global Companies International Firm Multinational Firm Transnational Firm Multidomestic Marketing Strategy Global Marketing Strategy Global brand Global consumers Cross-cultural analysis Values Customs Foreign Corrupt Practices Act (1977) Cultural symbols Semiotics Back translation Customer ethnocentrism Bottom of the Pyramid Economic Infrastructure Microfinance Currency exchange rule Exporting Indirect Exporting Direct Exporting Liscencing Contact Assembley Contact Manufacturing Joint venture Direct investment Dumping Gray market Marketing research Difficulties of Marketing Research Decision 5 Step Marketing Research Approach Exploratory research Descriptive research Casual Research Measures of success Constraints Methods of Collecting Data Sampling Probability sampling Nonprobability sampling Statistical inference Data Secondary data Primary data Observational data Questionnaire data "Fuzzy Front End" Question Formats Data mining Information technology Market Segmentation Market segments Product differentation Market-product grid Synergy Usage rate 80/20 Rule Product positioning Product repositioning Perceptual map Market/Industry potential Sales/Company forecast Direct forecast Lost horse forecast Survey of Buyers’ Intention Forecast Trend Extrapolation Linear Trend Extrapolation Product Product line Product mix...
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This note was uploaded on 10/21/2008 for the course MKT 3343 taught by Professor Murdock during the Fall '08 term at Texas State.

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MKT3343 Murrdock Exam2 - Question Industrial/Buisness...

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