4-16-08 notes - Notes: 4/16/08 Industry Strategies Brand...

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Notes : 4/16/08 Industry Strategies Brand adherence o Protecting corporate image o *ClearChannel and Howard Stern Personal responsibility o The “unsung morality” of Hollywood Educational Strategies Restrictions in school o No TV/movies in class (some districts have ratings-based rules) o Internet protection software Protects kids from accessing questionable material over the internet Media literacy o The negative effects “anecdote” o Originally developed in foreign countries Defense against US media obsession with violence o US perspectives TV is here to stay An option for anti-censorship advocates Permits and creates pro-social uses of media Concepts of media literacy o Promote deeper understanding of media messages o Increase awareness Media content Media industries Media effects The real world – what’s it like? Self (reactions) o Passive exposure vs. aware exposure Higher media literacy = easier aware exposure
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4-16-08 notes - Notes: 4/16/08 Industry Strategies Brand...

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