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Unformatted text preview: positive expectancies related to alcohol Literacy can reduce expectancies and the propensity toward an unhealthy behavior by affecting decision-making Gender sensitivity is key in message design Literacy increases skepticism toward media and also increases desirability? Parental mediation: active, restrictive and co-viewing Increases critical thinking Rules will not stop kids from watching Program rules more time spent doing other things Mediation reduced relations between news exposure and emotional responses Media literacy may enhance emotional responses...
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- Spring '08