MEMORANDOM3 - MEMORANDOM To: Phil Knight From: Shaili Desai...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
MEMORANDOM To: Phil Knight From: Shaili Desai RE: Nike’s Future I am writing this memo to offer my thoughts on the future of Nike. As an Introduction to Business student at Lehigh University, Nike has been an integral part of my learning. I have studied Nike case studies and will offer you an informative view on where Nike is headed. I hope to help you in seeing where Nike should take its future by discussing the following: Nike’s Future with Women The Soccer and Lacrosse Markets Convincing the conservation marathon runner Reeling in the Ladies It is no surprise to Nike that women are very important. Nike has been tirelessly working on capturing women market since Reebok caused havoc in the 80’s. As an ex-varsity girl’s tennis captain, I had the responsibility to buy uniforms for my team. I went through hundreds of sports uniform catalogs seeking to find the perfect balance between cost, appearance, and practicality for my team. The Nike uniforms were appealing, but were not practical with our budget. In the end, we bought Adidas uniforms. Adidas had a wide range of inexpensive yet attractive
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/21/2008 for the course BUS 101 taught by Professor Boyle during the Spring '08 term at Lehigh University .

Page1 / 2

MEMORANDOM3 - MEMORANDOM To: Phil Knight From: Shaili Desai...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online