This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Nike experienced a huge drop in sales when Reebok took the number one spot due to their innovative wrinkle sneaker for women. This was very hard for Nike to recover from, and since then, Nike has been working on the women market ever since. In order to capture the women’s market, Nike has taken the imitative to launch Nikewomen that is specifically geared to the women consumer and has received very successful results. Nike is focusing on advertising yoga, training and running products knowing that the most common fitness apparel women buy. What's In the Leisure Time Shoppers' Shopping Bag? • Apparel -- 40.2% What the initiative is trying to accomplish and why What Nike is doing My Opinion What is the women’s initiative? What is it trying to accomplish? Why was it initiated? (Reebok) What is Nike doing to target women? Share your personal opinion on NikeTown and all the women shit that’s happening…...
View Full Document
- Spring '08
- Business, Athletic shoe, Nike, Inc., Initiative, NikeTown