New Product Failure - -groupthink-not learning from past...

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New Product Failure -not listening to consumer -skipping steps in the new product process -pushing a poorly conceived product into the market to get quick revenue
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This note was uploaded on 10/21/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell University (Engineering School).

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