Reasons for Product Failure - -too little market...

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Reasons for Product Failure: -insignificant points of difference -incomplete market and product definition before product development starts
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Unformatted text preview: -too little market attractiveness-poor execution of marketing mix-poor product quality-bad timing-no economical access to buyers...
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This note was uploaded on 10/21/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell University (Engineering School).

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