exam notes - Semantic properties of images: Iconicity...

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Semantic properties of images: Iconicity Indexicality Syntactic: Visual comm. Lacks propositional syntax (syntactical indeterminacy) Communication across cultures: -economic/ideological relationship bw countries affects perception of ads (America has many enemies) -homogenization of the world by Americanization -barriers to cross-cultural reception: -presence of culture-specific imagery -incompatibility of cultural values -references to local cultural practices -countervailing circumstances: -context facilitates comprehension, global distribution of Hollywood movies shares images -visual images can improve intergroup attitudes by mere exposure, creating familiarity Image as evidence: indexicality -photos are not always better than line drawings in ads (sometimes iconic representation is enough, and aesthetic appeal can be added, no evidence/proof needed) -photos are needed to prove things, especially in social issue campaigns, but deception is sometimes used: Visual deception: -staging -editing: continuous false editing or juxtaposition that creates false impressions based on our innate tendencies (look at faces, then at what they’re looking at) -selectivity: nonoptional, inevitable. Representative images are not easy to establish -mislabeling -alteration: poses direct challenge to our faith in photography as indexical -insertions, effacements and elisions, substitutions, change in phys app
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This note was uploaded on 10/22/2008 for the course COMM 1300 taught by Professor Scherer,c. during the Spring '08 term at Cornell University (Engineering School).

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exam notes - Semantic properties of images: Iconicity...

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