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Unformatted text preview: 2. Being on cross-functional teams and projects, 3. Working in human resources, 4. Logistics, 5. Market research, 6. Sales ANGEL Customer Service through One-One Marketing (look under Week 4, customer service) Marketing What is marketing : all functions involved in selling a product or service. Things that you cant control Conditions: Weather, politics, Competition : Other products, ideas Things that you can control Product: what is your product or service? What are the unique qualities? People: way would one your product or service? Why might some one need this? Place: where will your product or service be available? How can you get your product or service into Top of Mind awareness? Promotion: Message? Presenter? Channel? Who are your current customers? Price: how do you change? What is value? How much are people willing to pay?...
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This note was uploaded on 03/19/2008 for the course COM 240 taught by Professor Lillie during the Fall '07 term at Michigan State University.
- Fall '07
- Organizational Communication