Study Guide Exam 2 com 240 part 4

Study Guide Exam 2 com 240 part 4 - Monday 7-8:30 pm 171...

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Monday 7-8:30 pm 171 Com arts. Office hrs. COM 240 External Communication Stakeholders of an organization: Help Organization function Suppliers Customers Stockholders; Boards of Directors Establish norms or regulate operations Professional associations; Unions, Government regulations Affect or can be affected by Organization Communities, media Mission Statements . Internal and External Audiences Define values Reflects organization’s well-defined purpose Clear and compelling goal that focuses efforts Ex: Customer Service Policies Poor service is the #1 reason orgs. Lose business Average dissatisfied customer tells10 people; average satisfied customer tells 5 people. 90% who stop doing business never tell org. why (and orgs very rarely ask!) External Communication Several jobs within the organizations work on external communication in one way or another. “Boundary spanning” = Jobs within
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Study Guide Exam 2 com 240 part 4 - Monday 7-8:30 pm 171...

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