MKT 331 .doc - DEPARTMENT OF MARKETING COLLEGE OF BUSINESS...

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DEPARTMENT OF MARKETING COLLEGE OF BUSINESS ILLINOIS STATE UNIVERSITY Fall 2017 MISSION Through our shared commitment to excellence in teaching, research, and service, we prepare students to be skilled and ethical business professionals who will make significant positive contributions to organizations, to communities, and to our larger society. VISION The first choice for business education in Illinois. CORE VALUES We value excellence in instruction and enhanced student learning. The College of Business supports the Illinois State University tradition of excellence in teaching. We attempt to provide a holistic approach to learning, relying on excellent classroom teaching but reaching beyond to provide mechanisms for students to engage faculty, industry and each other through experiential learning and individualized attention. We value a dedication to knowledge creation. Intellectual contributions and the intellectual discipline required of high quality scholarship are directly related to excellence in the classroom and in our service activities. Most of the efforts of the faculty will fall in the area of discipline-based scholarship as currently defined, but we also value intellectual contributions in the areas of interdisciplinary research, learning and pedagogy, and contributions to practice. We value a commitment to citizenship in and service to our institution, state, and nation. Our commitment to a dynamic global business environment demands that we take an active role, both as individuals and as a college of business, in the institutional and public processes related to our disciplines. We value a culture of shared governance. We operate in an environment of shared governance and we commit ourselves to an active role in campus shared governance processes. We value balanced excellence in the classroom, in research and intellectual contributions, and in service to our institution, our disciplines, and to the local, state, national and international communities. We value high ethical standards, as embodied in our Standards of Professional Behavior and Ethical Standards. As a community of scholars and business professionals, we strive to embody the characteristics of responsibility, honesty, trust, respect, and fairness in our professional and personal lives. LINKING THE MISSION, VISION, CORE VALUES, STRATEGIC GOALS & ACTIONS Our mission is who we are, who we serve, and why we exist. We strive to achieve our vision. Our core values are the foundation for determining our strategic goals. Our action steps are measurable and help track progress toward our strategic goals.
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COURSE INFORMATION Instructor: Kari McMullen, MBA, MS Course Number & Title: Marketing 331 – Developments in IMC Strategy Prerequisites: MKT 190 or 230, 231, 232, 233 Time and Location (Hybrid Format): Mon. 6:35-7:50pm (SFHB 367) / Wed. Online INSTRUCTOR INFORMATION E-mail: [email protected] Phone: Office: (309) 438-0726 Cell: (309) 840-0600 Office Location: SFHB 102 Office Hours: Monday 4:00-5:00pm, or by appointment DO NOT message me in ReggieNet unless you forward the message to my email address. Contact me via email.
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