MBA5501 UNIT VII GALAXY RESTAURANT MARKETING PLAN - USING FOUR P'S.doc

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Running head: GALAXY RESTAURANT - MARKETING MIX USING THE FOUR P'S1Galaxy Restaurant - Marketing Mix Using the Four P'sDonna Walker (221000)Columbia Southern University
GALAXY RESTAURANT - MARKETING MIX USING THE FOUR P'S2IntroductionThis essay will provide insight into parts of the Marketing Plan for Galaxy Restaurant by using the four p's of the marketing mix, which include product, place, price, and promotion. I will thoroughly research the four p's of the marketing mix and provide descriptions and information regarding each in relation to the restaurant. First, I will discuss product with a description of the products, services, as well as showing some of my product advantages both locally and in the surrounding areas. Next, I will explain the place where the product begins and ends for my business, which is the kitchen, also known as the back end of the house. This allowsme the opportunity to describe how we plan to use our location to our advantage while providinga unique dining experience. Finally, I will discuss price and promotion of my business as well asthe strategies that will allow me to have a successful opening, first year, and allow for growth and changes as needed to stay relevant, current, and successful for years to come.ProductThe Galaxy Restaurant will offer a family style dining experience while offering food locally grown, caught, made, and raised foods for lunch and dinner. In addition, we have a banquet room that seats 100 than can be used for additional seating for dinning, birthday parties, conferences, and or banquets as local business needs arise. The seafood offered will depend on the catching season and will include grilled and fried selections of shrimp, fish, oysters, as well as crab cakes. Additional seafood items are Seafood Gumbo, clam chowder, and fried/grilled catfish. Beef and pork options will include Angus beef burgers, steaks, pork chops and smoked pulled pork offered as individual platters or it can be purchased as a shared platter or family platter, both of which will be served on a large sized platter offering the ability to share as a
GALAXY RESTAURANT - MARKETING MIX USING THE FOUR P'S3couple or family. Side will include cole slaw, baked beans, french fries, green beans, mashed potatoes, squash, potato salad, and tossed salad.

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