K.Pender Case Study Final - Financial Analysis of the McDonalds Company MCD NYSE One McDonalds Plaza Oak Brook IL 60523(630 623-3000 Khayree Pender

K.Pender Case Study Final - Financial Analysis of the...

This preview shows page 1 - 4 out of 12 pages.

Financial Analysis of the McDonalds Company MCD, NYSE_ One McDonald’s Plaza Oak Brook, IL 60523 (630) 623-3000 Khayree Pender Webster University BUSN 5200 Michael Yarmuth Financial Analysis of the McDonald’s Corporation PART 1, COMPANY OVERVIEW:
I. Brief Description of the Company The McDonald’s Corporation is considered to be the world’s largest leading restaurant retailer. They are owned and operated by independent business men and women. They operate under an organizational structure that consist of four segments. The four segments are: US Markets, International Lead Markets, High Growth Markets, and Foundational Markets. The McDonald’s Corporation is headquartered in the United States in Illinois. II. Company History McDonald’s was founded in the 1940s and started out as a barbecue restaurant. It was founded by Dick and Mc McDonald in San Bernardino, California. Ray Kroc opened the first McDonald’s in Illinois and then several years later there are several hundred locations throughout the United States. A short year later in Illinois, Kroc opens his first McDonalds in Illinois and approximately ten years later, there are 700 locations throughout the United States and becomes a public company by 1965. With a vision, a great team, a quality burger, McDonalds changes the course of history and becomes one of the most familiar names worldwide. Throughout its history McDonald’s has made great debuts from its signature burger, to its fries, the debut of the Big Mac or the opening of the Ronald McDonald House, this organization has gone above and beyond to prove that it is unstoppable and it is here to stay both in our stomach’s and In our community as it reached across the table to show a more philanthropic side to the world. III. Organization Seventy-Five percent of McDonald’s restaurants are owned and operated through franchises.
Income is brought in through royalties, fees paid for franchises, and restaurants they own and rent. They have a creative business model. Their franchise are picked based on the location, age, country, and contract for their particular business models. McDonald’s is structured with 14 Board of Director members that have a great wealth of knowledge. The Senior Level management also plays a very extensive part in the success of the operations. The McDonald’s Corporation (MCD) is a publicly owned company that has great dividends over the years. IV. Main Products & Services There is nothing unique about the McDonald’s Corporation that sets them apart from others based on the items they sell. What sets them apart is their branding. They are well-branded and located in just about any city worldwide. They offer their famous Big Mac or Quarter Pounder sandwiches. Throughout the various locations, you can also find playgrounds and seating both inside and outside. They have other popular items such as various burgers, chicken, fish, their famous French fries, milk shakes, and desserts.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture