Prelim Outline

Prelim Outline - Week 1 Functions of an Intro - Get...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Week 1 Functions of an Intro - Get attention - Preview Topic - Establish Credibility - State Purpose - Preview Main Points - Define Unclear Terms Functions of a Conclusion - Summarize - Restate Purpose - Natural Ending/Final Appeal Week 2 and 4 Aristotle’s Model of Communication - Invention, Arrangement, Style, Delivery, Memory - Logos (Logical Appeal), Ethos (Credibility), Pathos (Emotional Appeal) - Audience Analysis and Speech Context o Physical Situation o Demographics – characteristics of the audience, such as age, gender, ethnicity, education, religion, economic status, and group membership Audience segmentation – the strategy of dividing an audience into various subgroups based on their demographic and psychographic profiles Audience targeting – the strategy of directing a speech primarily toward one or more portions of the entire audience Audience Psychographics – characteristics of the audience, such as values, beliefs, attitudes, and behaviors Values – Judgment of what is right or wrong, desirable or undesirable, usually expressed as words or phrases Beliefs – a statement that people accept as true Attitude – a statement expressing an individual’s approval or disapproval, like or dislike Behaviors – an individual’s observable action o Occasion o Audience Psychographics (beliefs, attitude to both speaker and topic) Specific Purpose – What Speech is Suppose to Achieve Central Idea – Summary of Content General Purposes for Speaking - To inform - To persuade - To entertain Citing Sources - Who, Why, What, Where, When Transitions - Signpost the Idea - State the Idea - Support the Idea
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
- Summarize the Idea Week 5 and 6 Persuasive Speaking - To convince: affect attitudes or beliefs of others - To actuate: move audience to action - To inspire: affect feelings/ emotions of audience Types of Propositions ( Express a judgment, Debatable, Require Proof) - Fact: How the world is according to what we know at this time - Value: Statement that poses inquiry about the worth of an object, situation or behavior - Policy: Statements that ask for a change in policy, or for an action to be taken Types of Persuasive Audiences - Favorable: Reinforce, Provide new info, move to action - Neutral/Critical: Get their interest, Inform, move closer to viewpoint - Hostile: identify with concerns, establish trust, get audience to listen Structure of an Argument - Claim: the conclusion of your argument - Evidence: Support material used to prove a point - Warrant: connection between evidence and claim Three Categories of Evidence - Topic Centered: evidence from credible sources - Speaker Centered: evidence which we accept because of speakers credibility level/reputation - Audience Centered: information that the audience already knows, which we use as evidence Week 7 – Visual Aids Summary - Be conversational/extemporaneous - Strong eye contact - Use gestures - Transitional movement - Effective note cards Tips - One VA = One Idea - Key points - 6-7 words per line
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/23/2008 for the course COMM 2010 taught by Professor Berggren,k. during the Fall '07 term at Cornell.

Page1 / 6

Prelim Outline - Week 1 Functions of an Intro - Get...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online