MAR4613_Marketing Research_Week One Discussion Prompt.docx - Week 1 Week 1 Class Discussion Class Discussion Graded Activity Class Discussion(33 points

MAR4613_Marketing Research_Week One Discussion Prompt.docx...

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Week 1: Week 1 - Class Discussion Class Discussion Graded Activity: Class Discussion (33 points) Instructional Objectives for this activity: Evaluate the nature of marketing, decision making, and the development of marketing research This week's discussion focuses on how companies benefit from conducting marketing research. For example, marketing executives can use research in-order-to solve various problems. Respond to all of the following prompts: Why is marketing research important to marketing executives? Give several reasons. The minimum expectation for class discussions is to respond directly to each part of the discussion prompt and to respond to at least two other posts, either by a student or instructor, by the end of the week: 1. Submit one main post responding directly to each part of the
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