BMW Analysis

BMW Analysis - Go to BMW's Web site (www.bmw.com) and...

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Go to BMW's Web site (www.bmw.com) and select the link for the BMW group. That site provides an overview of the company's key functional areas, including R&D and production activities. Explore each of the links on the Research & Development page: People & Networks, Innovation & Technology, and Mobility & Traffic, to better understand the company's approach. Also review the statements under Production, focusing on vehicle production and sustainable production. How do these activities contribute to BMW's differentiation strategy and the unique position in the auto industry that BMW has achieved? Since its inception, the BMW brand has stood for one thing: sheer driving pleasure. Sporting and dynamic performance combine with peerless design and exclusive quality, resulting in the unique appeal of BMW automobiles” (BMW Group Brands, 2008). BMW standards have been proven to produce high quality products while using edge technology. It is BMW’s people, innovative technology and networks, and mobility research that provides for its sustainable production. All BMW employees “actively research, develop and test new solutions in order to optimize processes, materials, procedures or technologies to an even great extent” (Innovative People, 2005). This active role allows BMW to “meet the challenges of tomorrow’s mobile world” (Innovative People, 2005). This active role by its employees is supported by
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BMW Analysis - Go to BMW's Web site (www.bmw.com) and...

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