The Walt Disney Company

The Walt Disney - The Walt Disney Company The Walt Disney Company is in the following businesses theme parks the Disney Cruise Line resort

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The Walt Disney Company The Walt Disney Company is in the following businesses: theme parks, the Disney Cruise Line, resort properties, movies, videos, theatrical productions, television broadcasting, radio broadcasting, musical recordings, sales of animation art, the Anaheim Mighty Ducks NHL franchise, the Anaheim Angels major league baseball franchise, book and magazine publishing, interactive software and Internet sites, and the Disney Store retail shops. Given the above listing, would you say that Walt Disney's business lineup reflects a strategy of related or unrelated diversification? Explain your answer in terms of the extent to which the value chains of Disney's different businesses seem to have competitively valuable cross- business relationships. Walt Disney’s business lineup reflects a strategy of related diversification. Related diversification is “the entry into new business activity based on a shared commonalities in the components of the value chains of the firms” (McGee, 2008). The Walt Disney Company is an entertainment giant.
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This note was uploaded on 10/24/2008 for the course GBA 498 taught by Professor Sanders during the Spring '08 term at St. Leo.

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The Walt Disney - The Walt Disney Company The Walt Disney Company is in the following businesses theme parks the Disney Cruise Line resort

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