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STR581 WEEK 6 AMAZON FINAL TEAM PPT.pptx - Final Strategic...

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Final Strategic PlanSTR/58103/13/2017
TABLEOFCONTENTSExecutive SummaryCompany BackgroundMission StatementVision StatementValue StatementEnvironmental ScanInternal and External Environmental Analysis2
TABLEOFCONTENTSStrategic RecommendationImplementation PlanOrganizational Change Management StrategiesRisk Management PlanConclusionReferences3
EXECUTIVE SUMMARYAMAZON IS ONE OF THE MOST WELL-KNOWN WEBBASED BUSINESSES.JEFF BEZOS FOUNDED AMAZON JULY 5, 1994THE COMPANY IS BASED IN SEATTLE THE COMPANYSERVES CUSTOMERS WORLDWIDE4
EXECUTIVE SUMMARYAMAZON FACES CHALLENGES WHEN IT COMES TOCHANGES IN THE MARKET, CONSUMERS DEMAND,DEMOGRAPHICS, ETHICAL ISSUES, AND SHIPPING COSTAMAZON INTRODUCED PRIME AND REALLY SPIKED INNUMBERS THERE ARE 54 MILLION MEMBERS IN THE U.STHAT SPENDS ABOUT $1,100 EVERY YEAR COMPARED TO$600 EVERY YEAR OF THOSE THAT ARE NOT MEMBERS INTHE STATISTICS TAKEN IN THE FOURTH QUARTER OF20155
COMPANY BACKGROUNDAMAZON FOCUSES ON SERVING CONSUMERS THROUGH ITSWEBSITE WHILE ALSO FOCUSING ON THE CONVENIENCES, PRICE,AND SELECTION.AMAZON’S WEBSITE IS DESIGNED TO ENABLE PRODUCTS TO BESOLD BY THE COMPANY AND ALSO BY THIRD PARTIES FROM MANYDIFFERENT CATEGORIESAMAZON ALSO SERVES ENTERPRISES AND DEVELOPERS OF ALLSIZES THROUGH IT’S WEBSITE THAT GIVES THEM ACCESS TOINFRASTRUCTURE THAT ALLOWS JUST ABOUT ANY TYPE OFBUSINESS6
MISSION STATEMENTPRIMARY CUSTOMERSETSCUSTOMERSSELLERSENTERPRISESCONTENT CREATORS7
MISSION STATEMENTLOWEST PRICESBEST SELECTIONEXTREME CONVENIENCE8
VISION STATEMENTGLOBAL REACHCUSTOMERPRIORITIZATIONWIDEST SELECTION OFPRODUCTS9
VISION STATEMENTLARGEST MASS ONLINEMERCHANDISER ON EARTHAIMOF BECOMING THE BESTE-COMMERCE COMPANY10
VALUE STATEMENTCUSTOMER OBSESSIONOWNERSHIPINVENT AND SIMPLIFY11
VALUE STATEMENTHIRE AND DEVELOP THE BESTTHINK BIGINSIST ON THE HIGHEST STANDARDS12
ENVIRONMENTAL SCANNINGRESEARCH AND DEVELOPMENT-ANALYZING THE INTERNAL AND EXTERNALENVIRONMENTSPATTERNS AND TRENDSRELATIONSHIPSSWOT ANALYSIS13
INTERNAL ANALYSISAMAZON CORE COMPETENCIESINNOVATIONBIAS FOR ACTIONCOST LEADERSHIP14
INTERNAL ANALYSISRESOURCES-INTERNETTANGIBLEREPORTSINTANGIBLEMANAGEMENTPRACTICES15

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Term
Spring
Professor
alfonso
Tags
Power Point Presentation

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