STR581 WEEK 6 AMAZON FINAL TEAM PPT.pptx - Final Strategic...

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Final Strategic Plan STR/581 03/13/2017
TABLE OF CONTENTS Executive Summary Company Background Mission Statement Vision Statement Value Statement Environmental Scan Internal and External Environmental Analysis 2
TABLE OF CONTENTS Strategic Recommendation Implementation Plan Organizational Change Management Strategies Risk Management Plan Conclusion References 3
EXECUTIVE SUMMARY AMAZON IS ONE OF THE MOST WELL-KNOWN WEB BASED BUSINESSES. JEFF BEZOS FOUNDED AMAZON JULY 5, 1994 THE COMPANY IS BASED IN SEATTLE THE COMPANY SERVES CUSTOMERS WORLDWIDE 4
EXECUTIVE SUMMARY AMAZON FACES CHALLENGES WHEN IT COMES TO CHANGES IN THE MARKET, CONSUMERS DEMAND, DEMOGRAPHICS, ETHICAL ISSUES, AND SHIPPING COST AMAZON INTRODUCED PRIME AND REALLY SPIKED IN NUMBERS THERE ARE 54 MILLION MEMBERS IN THE U.S THAT SPENDS ABOUT $1,100 EVERY YEAR COMPARED TO $600 EVERY YEAR OF THOSE THAT ARE NOT MEMBERS IN THE STATISTICS TAKEN IN THE FOURTH QUARTER OF 2015 5
COMPANY BACKGROUND AMAZON FOCUSES ON SERVING CONSUMERS THROUGH ITS WEBSITE WHILE ALSO FOCUSING ON THE CONVENIENCES, PRICE, AND SELECTION. AMAZON’S WEBSITE IS DESIGNED TO ENABLE PRODUCTS TO BE SOLD BY THE COMPANY AND ALSO BY THIRD PARTIES FROM MANY DIFFERENT CATEGORIES AMAZON ALSO SERVES ENTERPRISES AND DEVELOPERS OF ALL SIZES THROUGH IT’S WEBSITE THAT GIVES THEM ACCESS TO INFRASTRUCTURE THAT ALLOWS JUST ABOUT ANY TYPE OF BUSINESS 6
MISSION STATEMENT PRIMARY CUSTOMER SETS CUSTOMERS SELLERS ENTERPRISES CONTENT CREATORS 7
MISSION STATEMENT LOWEST PRICES BEST SELECTION EXTREME CONVENIENCE 8
VISION STATEMENT GLOBAL REACH CUSTOMER PRIORITIZATION WIDEST SELECTION OF PRODUCTS 9
VISION STATEMENT LARGEST MASS ONLINE MERCHANDISER ON EARTH AIM OF BECOMING THE BEST E-COMMERCE COMPANY 10
VALUE STATEMENT CUSTOMER OBSESSION OWNERSHIP INVENT AND SIMPLIFY 11
VALUE STATEMENT HIRE AND DEVELOP THE BEST THINK BIG INSIST ON THE HIGHEST STANDARDS 12
ENVIRONMENTAL SCANNING RESEARCH AND DEVELOPMENT- ANALYZING THE INTERNAL AND EXTERNAL ENVIRONMENTS PATTERNS AND TRENDS RELATIONSHIPS SWOT ANALYSIS 13
INTERNAL ANALYSIS AMAZON CORE COMPETENCIES INNOVATION BIAS FOR ACTION COST LEADERSHIP 14
INTERNAL ANALYSIS RESOURCES- INTERNET TANGIBLE REPORTS INTANGIBLE MANAGEMENT PRACTICES 15

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