Individual Assignment.docx

Individual Assignment.docx - ADMN3127 Services Marketing...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
ADMN3127: Services Marketing - Winter 2016 Individual Assignment – due January 28 th beginning of class (10% of final grade) Creating Memorable Service Experiences You will be working with the 3 -Stage Model of Service Consumption in Chapter 2 , Figure 2.3 on page 36 of the text. Also refer to the following supporting Figures: Figure 2.14, page 47 Figure 2.21, page 52 Figure 2.26, page 56 Think about a personal service experience that is meaningful or was memorable to you. Describe the service(s) that you purchase(d) from the company. Using the Model above, explore your relationship with that company: using key concepts and models from the text to support your arguments. Please ensure that your paper presents a coherent argument, linking issues,
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern