Grocery Tours Presentation.pptx

Grocery Tours Presentation.pptx - GROCERY TOURS Chris...

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GROCERY TOURS Chris Bowles, Khaled Ghadban, Daniel Cozzolino, Dipanshu Tiwari, Tarun Sharma
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WHOLE FOODS Keep an eye out for Fresh Produce Bakery Fresh Seafood Freshly Brewed Coffee Hot Bar
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FRESH CO. Look For: Fresh Produce Large Selection Packaged Consumer Goods Large Selection of Frozen Products Fresh Dairy Products
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PRODUCE
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SEAFOOD
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BAKERY
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COFFEE
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HOT BAR
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PRODUCE
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PACKAGED GOODS
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FROZEN PRODUCTS
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DAIRY PRODUCTS
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TARGET AUDIENCE (WHOLE FOODS) Who does Whole foods targets ? Surfing Organic foods and produce Middle – Upper class customers Health Conscious Weight watchers Premium information (labels, ingredients, and nutrition facts)
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TARGET AUDIENCE (FRESHCO.) Who does Freshco. Target ? Fresh meats and Produce with moderate quality Lower – middle class customers Students and customers on a financial budget Competitive prices (Deals and coupons) One trip shopping
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COMMUNICATING THE BRAND MESSAGE Whole foods:
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  • Winter '17
  • Marisa Lauri

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