42 new rules of marketing.pdf - 42 Rules of Marketing by Laura Lowell E-mail [email protected] 20660 Stevens Creek Blvd Suite 210 Cupertino CA

42 new rules of marketing.pdf - 42 Rules of Marketing by...

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E-mail: [email protected] 20660 Stevens Creek Blvd., Suite 210 Cupertino, CA 95014 42 Rules of Marketing by Laura Lowell
Copyright © 2007 by Laura Lowell All rights reserved. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Neither is any liability assumed for damages resulting from the use of the information contained herein. First Printing: September 2007 Paperback ISBN: 0-9799428-0-2 (978-0-9799428-0-8) Place of Publication: Silicon Valley, California, USA Library of Congress Number: 2007936178 eBook ISBN: 0-9799428-1-0 (978-0-9799428-1-5) Trademarks All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Super Star Press™ cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark. Warning and Disclaimer This book is designed to provide insight and commentary on marketing principles and practices. You are urged to read available material, learn as much as possible about marketing, and tailor the information to your individual needs. For more information, see the many resources in the section titled "Interesting things to read and do." You can always visit the website at . Every effort has been made to make this book as complete and as accurate as possible, but no warranty of fitness is implied. The information provided is on an "as is" basis. The author and the publisher shall have neither liability nor responsibility to any person or entity with respect to an loss or damages arising from the information contained in this book. If you do not wish to be bound by the above, you may return this book to the publisher for a full refund.
Praise For This Book! "These 42 Rules are gems of advice and gentle reminders that every marketer needs to hear from time to time, packaged in concise, fun-to-read nuggets. If "marketing" is in your title, you need to have this book in your library." Chris Shipley, Co-Founder, Guidewire Group Inc. Executive Producer of the DEMO Conference "Laura's insights in The 42 Rules of Marketing are invaluable. The book is an easy and fun read, and is a great reminder of many of the things that we marketers know intuitively but may have forgotten in the rush of doing our daily jobs." Brian Lawley, President, 280 Group, and Silicon Valley Product Management Association "This book is full of practical reminders that help marketers stay focused on what works." Karilee Wirthlin, Founder and Managing Principal, KL Consulting President, Women in Consulting "It's an actionable guide for anyone looking to improve the quality of their marketing. Laura's rules have sparked ideas with me and my team and have helped us make a lot of progress. Keep it on your desk, refer to it often and tell a friend." Melissa Johnson, Director, Annual Fund, Walter A. Haas School of Business, UC Berkeley "It's a funny, honest look at how marketing really works. Laura has

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