Blended_Learning_How_to_Integrate_.pdf

Blended_Learning_How_to_Integrate_.pdf - Blended Learning...

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Blended Learning: How to Integrate Online and Traditional Learning Kaye Thorne Kogan Page
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Blended Learning How to Integrate Online and Traditional Learning Kaye Thorne
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First published in Great Britain and the United States in 2003 by Kogan Page Limited Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses: 120 Pentonville Road 22883 Quicksilver Drive London N1 9JN Sterling VA 20166-2012 UK USA © Kaye Thorne, 2003 The right of Kaye Thorne to be identified as the author of this work has been asserted by her in accordance with the Copyright, Designs and Patents Act 1988. ISBN 0 7494 3901 7 British Library Cataloguing in Publication Data A CIP record for this book is available from the British Library. Library of Congress Cataloging in Publication Data Thorne, Kaye. Blended learning : how to integrate online and traditional learning / Kaye Thorne. p. cm. Includes bibliographical references and index. ISBN 0-7494-3901-7 1. Employees–Training of. 2. Internet in education. 3. Computer-assisted instruction. I. Title. HF5549.5.T7 T4623 2003 658.3 124–dc21 2002152259 Typeset by JS Typesetting Ltd, Wellingborough, Northants Printed and bound in Great Britain by Clays, St Ives plc
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Dedication To Louise and Mark, Sally and Dean, Marigold and Patrick for bringing fun, happiness and laughter into my summer of 2002.
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Contents Preface ix Acknowledgements xi Introduction 1 1. What is blended learning? 5 Developing an employer brand 7 So what does blended learning mean? 10 So what are the drawbacks? 17 Why is blended learning important? 18 2. How to support blended learning 19 Creating the right environment for learning 19 How do people prefer to learn? 19 Making learning a real experience 20 Using the whole brain 24 So how do you get started? 28 3. Planning ways of integrating different types of learning 35 What makes for successful blended learning? 35 An approach to blended learning 41 Everyone is different 43 Helping learners to learn 47 Creating a coaching environment 49 Time to reflect 52 v
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4. Designing blended learning 55 Creativity 56 Tools and techniques 63 Designing and writing online learning 66 Contract with the learner 69 Using other media 70 Other key points to remember 71 5. Tracking blended learning 75 Inviting feedback 75 Reflecting on learning 76 What are the essential elements of a TNA? 80 Using a learning management system 84 Overcoming obstacles 84 Areas to consider 85 6. Case studies 87 Rolls-Royce plc 88 Diageo plc 92 DaimlerChrysler UK Ltd 97 Avis Europe plc 101 Ashridge 104 Basic Skills Agency 109 Computeach International 112 CNDL Group 113 Nationwide Trust 115
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