Tutorial 3 Preparation & Discussion 2017.doc

Tutorial 3 Preparation & Discussion 2017.doc - BUSINESS...

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BUSINESS SCHOOL MKTG2113 Marketing Research Semester 1, 2017 Tutorial 3 Preparation & Discussion Wang Kang SZE (460132941) ALL groups and chosen topic should be finalised by now. In this week’s session, we will: 1. Review the different types of research designs & their associated methods. 2. Discuss & set out your research design plan. Class preparation: 1. Complete the self-review exercise . Concept review & class discussion: use the self-review exercise as guide & form your own arguments. 1. Qualitative research does not equate to “real” market research. Discuss. Although qualitative research did focus on the in-depth understanding of the reasons behind the scenes, it is not supported by numerical data. As I am the kind of person that believe in data more than just explaining the logical relationship, so
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