Tutorial 2 Preparation & Discussion 2017.doc

Tutorial 2 Preparation & Discussion 2017.doc - BUSINESS...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
BUSINESS SCHOOL MKTG2113 Marketing Research Semester 1, 2017 Tutorial 2 Preparation & Discussion Wang Kang SZE (460132941) If you have missed your 1 st tutorial, please join an existing group or form a new group (if numbers allow) in your allocated class. In this week’s session, we will: 1. Finalise all group memberships & project topic. 2. Review the problem definition process. 3. Discuss & set out your research objectives. – submit completed template to tutor at the end of class Class preparation: 1. Conduct some desk research and bring your ideas to class for discussion . Concept review & class discussion: jot down your own comments prior to class 1. List & briefly describe the steps involved in the problem definition process: 1. Ascertain the objectives: Clearly define what we are going to find out 2. Understand background: Get to know the issue from experience and history. 3. Isolate and identify the problem: Focus on the main issue no other problem 4. Determine unit of analysis: Data are from individual, household or what 5.
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern