Ctrip strategy analysis.pptx - Ctrip strategy analysis...

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Ctrip strategy analysis
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Brief introduction
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Core operations: Hotel reservation ticket reservation(flight&tourism 景点 &train) tourism products&service
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PESTEL Political 2009 ,国务院文件中第一次将旅游业定位为“战略性支柱产 业”。关于加快发展旅游业的意见》 : 旅游业上升为战略性支 柱产业。 2012 2 月,上海市副市长赵雯在携程旅行网上海总部进 行了专题调研活动。 在出境游方面, 2002 年出台的《中国公民出境旅游管理办 法》的政策,大大简化了公民办理出国护照的手续,出境旅 游携出外汇的数量也增加了。
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PESTEL Economic 中国经济发展迅速; GDP; 廉价劳动力; local labor cost 2012 上半年国内生产总值 227098 亿元,按可比价格计算, 同比增长 7.8% 。第三产业增加值 98677 亿元,增长 7.7% 10 9 日,全球最知名的乐园和度假区集团华特迪士尼管 理团队,在迪士尼全球销售和旅游营运行政副总裁 Randy Ga rfield 带领下, 迪士尼全球、亚太区、香港迪士尼高层共 9 人参观访问了携程旅行网上海总部。
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