TraversJ9_M1 _A3 BUS completed.doc

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1 Running Head:   APPLE COMPUTER LEADERSHIP REPORT   Assignment 3: Apple Computer Leadership Report Joann Travers 06/26/2017
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2 Apple Computer Leadership Report This paper will provide information regarding the leadership and management style  of  Mr Jobs, his ability to  identify with his vision,values and  also get the team on board to make it a reality and a success.  Though he faced many challenges he was able to rally on  and utilize the  drivers of change to make a difference and continued on the path of success. There will also be  highlights of how Mr Jobs invested in partnership and was able to collaborate the ventures with  his partner Mr Wonziak and  promote products that were loved by the public or consumers, and   thus  they brought in great revenue and made the company Apple very viable. Most importantly,  information will be given on how he enabled the continued process improvement to evolve  within the company and was able to diversify in the production of other related products that has  change the future of the personal computer world. A very significant aspect of the paper is that it  will identify useful skill, ideas, and approaches that may be utilize in one’s life or a given  situation. In the event of  having a vision and wanting to make it successful, it will be highlighted that an individual should  be mentally tough, and  physically and socially determined to involve  others and have them recognized that they must be the center of the process, and every thing is  directed towards their satisfaction and that ‘ they are loved’. Steve Jobs and his Journey to Success in the Computer Industry When looking at the journey of Mr Steve Paul Jobs who was born February 24, 1955 and successfully led the Apple Computer company and he eventually died October, 5 2011. The greatness of his success stands out. When building the company he formed a partnership with Steve Wozniak, who had no formal engineering training, but had designed the Apple-1 computer as a way of “showing off” to the people at the Homebrew club. Later this model was upgraded
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3 by placing an expensive 6502 microprocessor, making the Apple-1 into a master piece of circuit design and was considered to be simple but a powerful conception. They continued to work on this product and eventually developed an Apple-1 Computer prototype.. However, funding was one of the greatest challenge since the idea of people having their own computer was considered to be absurd at the time. Thus the Banks were unwilling to loan the both Steves money. They further experienced several unsuccessful visits with Venture Capitalists. Job met Mike Markkula, who at 32 had already retired from Intel. Markkula was an Electrical Engineer with magnificent management skills. He provided “Adult supervision” to the young company and he personally
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