mgmt100_ docx - Essay Plan Topic 2 Apple inc vs Nokia...

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Essay Plan Topic 2: Apple inc vs Nokia Tutor :Dr Gwendoline Tan-Kuick Given name :Xian Wen Surname :Chua Student number :19100287 Email : [email protected] Class time :Tuesday 91-11am Unit name :Fundamentals of Management Unit code :MGMT 1000 Word count : 489 Assignment tittle :Essay plan Date submitted : 23/3/2017 Name :Chua Xian Wen Student id : 19100287
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Throughout the history of mobile phone industry there has been many remarkable successes but also many company whom failed to sustain in this competitive industry. Apple inc was incorporated on January3, 1977.Apple’s strategic management has included non-pc products .So far Apple has over 42,000 employees worldwide and is generating a $18 billion revenue per year with operating profit of 4.4 billion (Blodget,2012) . Nokia in the other hand used to be well- known and successful in the mobile phone markets, then it became less successful due to poor management and the whole mobile phone unit of Nokia was sold to Microsoft in 2014.( Wang, Jens, Jonas Hedman, and Virpi Kristiina Tuunainen. 2016) Managerial planning is the determination of goals and strategies (Waddell, Jones and George 2013, 8)..Steve jobs, apple leader’s goals is to create products that consumers find easy to use and in the same time integrate innovative technology . ( Mallin, M. L., & Finkle, T. A. .2011). Nokia’s management vision is to create a world where everyone can be connected though lack of innovation management has made nokia fail.( Bean ,2014)
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