SWOT Paper Learning Team B-3.doc

SWOT Paper Learning Team B-3.doc - 1 SWOT Paper Learning...

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1 SWOT Paper Learning Team B BUS/475 May 1st, 2017 Petra Yurchich
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2 SWOT Paper **Introduction- DUANE** Insert your intro here…. Elements of a SWOT Analysis *KENDRA* A common tool organizations use in the strategic evaluation of the company is a SWOT analysis. The key elements of a SWOT analysis focus on the company’s strengths, weaknesses, opportunities and threats. “Top managers rely on SWOT to stimulate self-reflection and group discussions about how to improve their firm and position it for success” (Dess, Lumpkin, Eisner, & McNamara, 2014, p. 73). All SWOT analyses consider these 4 basis elements during the strategic analysis process to capture external and internal factors that impact the organization. Outlining the strengths and weaknesses focuses on the internal conditions of the organization such as where the company excels compared to competitors and where there may be gaps. Analyzing opportunities and threats focuses on external conditions in the general or competitive environment. A SWOT analysis drives leaders to consider both internal and external factors and results in the organization taking proactive versus reactive steps in gaining competitive advantage.
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