Bus 475 Week 2.edited.docx - 1 Strategic Plan Part 1...

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Strategic Plan Part 1 Strategic Plan Part 1 Nicholas Hall BUS 475 Petra Yurchich July 25, 2016 1
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Strategic Plan Part 1 Business, Products, and Customers: Mission Statement "LifePoint Hospitals® is a leading hospital company dedicated to providing quality healthcare services close to home. They equip their hospitals with the resources and support they need to deliver the highest quality care and services to growing regions, rural communities, and vibrant small towns across the nation. At LifePoint, local community involvement is at the center of our philosophy of care" ("Lifepoint Hospitals," 2014). According to Lifepoint Hospitals" (2014), “[Their] hospitals are among the largest employers, taxpayers, and businesses within their communities." With the consideration of its current customers and potential clients, we realized that not everyone has the ability or convenience always to utilize the benefits a gym facility can provide. LifePoint's mission is to make communities healthier. A new method will have to be added for its current and potential clients to separate LifePoint Hospital from other hospital companies. Instead of just providing healthcare for the communities and assistance to the physicians, implementation of maintenance and education systems in the communities. The new method will be adding a full access gym to the facilities for patients and doctors alike, along with educational videos that will consist of several types of exercise or workout training that will focus on building strength, cardiovascular exercise, yoga, building stamina. Along with routines focused on certain illnesses such as high blood pressure, diabetes, and methods for the young and elderly (since not all will have the luxury of always utilizing the gym facilities.) Being able to log in to a site will add convenience to being able to work out any time. In addition to the videos of various types of exercises, healthy recipes for its customers are included. The recipes provided will help the customers eat healthier, which will allow them to have healthy living according to 2
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Strategic Plan Part 1 their lifestyle. There will only be a small convenience fee added for the online access each
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