Appy Hour Paper.docx - Intro to Marketing 15 December 2015...

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Intro to Marketing 15 December 2015 Appy Hour Over the years, I have become obsessed with finding new ways my iPhone can make my life easier. The results: Uber (on-demand taxi), Cleanly (on-demand laundry), and Hopper (Personal Travel Agency), to name some. What a better way to share my passion with my phone and app than to create a blog revolved around apps that have helped increase my productivity. Of course, I need a distraction now and then so I have a chance to share apps that bring me joy during study breaks. For the past year, besides my map surfing hobby, I have grown a new hobby of looking through the App Store and downloading apps that look interesting (and can make my life easier in some way). Appy Hour started as a small project, but it has now launched in 45 countries, making it available to anyone that has an interest in apps. There are over 1.5 million apps on the App Store so finding the perfect app to download can take a long time and end up being frustrating. Apps like Facebook, Snapchat and Instagram are known by most smartphone users and at Appy Hour, we know that, which is why we don’t focus on big apps. Appy Hour is a platform where users can learn about apps that are either new or buried in the depths of the App Store. The App Store was launched in 2008 along with the iPhone 3G, which so happened to be the first iPhone I owned. In a way, I have grown along with the App Store and have seen it go from 100 apps to 1.5 million in 7 years, so the whole environment is not new to me. I would always hear my friends talk about downloading Instagram, Candy Crush and Vine to name some. I would be that friend that would be quick to introduce others to apps like Venmo, VSCO Cam, and Unroll.Me before they got big (no hipster endorsement is trying to be made). When the idea of a blog came up, I knew I wanted to do
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something that I was interested in. If I had to describe the motivation behind Appy Hour, it would be Steve Jobs’ quote, “I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And the only way to do great work is to love what you do.” As a tech junkie, I could not start a blog on the coolest places in town, as I would lose interest quickly. Of course, why would I start a blog that no one else would be interested in. The technology world is humongous, and I knew there would be a good size audience that would be interested in learning something new. As a big tech nerd myself, the thought of knowing something before it is widely known to the public excites me. When I say knowledge is the key to beating other tech geeks in an argument I mean it, so my fellow tech geeks are part of my target. My biggest customer target is probably fellow college classmates in New York City. Most of the service I highlighted on Appy Hour started with limited availability in NYC and have gradually expanded into other markets. Non-service apps, however, benefit other college students across the country (and the world in some cases). Apps that are highlighted either
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