6 Reasons Why Apple Is So Successful _ TIME.com.html

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Time.com MY ACCOUNT SIGN IN SIGN OUT SUBSCRIBE SUBSCRIBE Home U.S. Politics World Business Tech Health TIME Health Motto Entertainment Science Newsfeed Living Sports History The TIME Vault Magazine Ideas TIME Labs Money LIFE The Daily Cut Photography Videos The Goods TIME Shop Press Room TIME Guide to Happiness The 100 Most Influential People American Voices Finding Home Longevity 2017 Looking Forward Next Generation Leaders Person of the Year 2016 Space 2017 Top of the World Workarounds Subscribe Newsletters Feedback Privacy Policy Your California Privacy Rights Terms of Use Ad Choices RSS TIME Apps TIME for Kids Advertising Reprints and Permissions Site Map Help Customer Service © 2017 Time Inc. All rights reserved. Subscribe Sign In Subscribe Object 2 Big Picture 6 Reasons Apple Is So Successful By Tim Bajarin @bajarin May 07, 2012 fIFQFETZHKXUM Share Object 4 Object 5 Read Later Send to Kindle
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Object 6 Mike Segar / Reuters Apple's iPads and iPhones are displayed inside an Apple store in New York City on Dec. 7, 2011 Email Print Share Facebook Twitter Tumblr LinkedIn StumbleUpon Reddit Digg Mixx Delicious Google+ Follow @techland One of the more interesting questions I get asked about as an industry analyst who’s followed Apple since 1981 is why Apple is so successful. It’s an honest question because to those unfamiliar with Apple, the company’s rise and current dominance in non-PC devices is somewhat puzzling. Most people have a working understanding of the fact that Apple lost the PC wars to Microsoft, and only nominally understand that when Apple created the iPod and then the iPhone, the company started to go in a new direction. And anyone who’s gone into an Apple store knows full well that Apple’s customer service and stores represent the gold standard for selling and supporting tech gadgets. But beyond that, the reasons why Apple is really successful are still a mystery to many. ( MORE: 50 Best iPhone Apps 2012 ) There are plenty of books about Apple that talk about everything from Steve Jobs’ history to tenets of Apple’s business models to secrets about Apple’s internal-management ideas. However, after years of watching Apple up close and personal and having to deal with every one of their CEOs, as well as interacting with various Apple execs over the years, I would like to suggest that the reasons the company is successful can be boiled down to six key principles that make it very hard for competitors to compete with Apple. 1. For any product that Apple creates, the people who create it have to want it themselves So many times with projects I do with other tech companies, the goal is almost always based around the technology first, followed by whether or not people really want to use it. Geeky engineers are dazzled by the technology at their disposal and often create something because they can. But Apple’s approach is quite different. The engineers who are creating Apple products actually make them for themselves. And
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