Reaserch for HRM370.doc - Chapter 10 Case study Textbook...

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Chapter 10 - Case study: Training at Sunrise Inc. Textbook page 257 Answers to case study questions in textbook, page 257 1. What is meant by the statement that training is extremely "faddish"? The statement means that training is a phenomenon that has become very popular in a very short time. In light of the Skills Development Act and the Skills Development Levy’s Act in South Africa in particular a lot of companies have been spending more time and money on training. Some companies do this merely to enable them to claim their levies back but others are very serious about their training efforts. Training should not be seen as a fad or craze or trend. Organisations should not fall into the trap of training employees just for the sake of training. Training is normally very expensive and it does not make sense to spend a lot of money on training and developing employees if this will not render positive results for the organisation. 2. How can Sunrise Inc avoid becoming a victim of the faddishness of the training business? Sunrise Inc is driven by sales and profits and for the company to succeed they need employees that are competent with excellent sales skills. Environments change, products change and customers needs also change and it is crucial that Sunrise keep abreast with the latest product information and also sales techniques to ensure that they capitalise on all possible opportunities. Tom Wilson constantly investigates new training programmes and techniques to ensure that he reaches his goals of improving sales and profits. Although the implementation of the new system sounds very expensive it could save the company money in the long run. Tom will have to investigate this thoroughly before they embark on purchasing such a system. Tom should be careful not to purchase a training package because this is the latest trend, he needs to do a thorough needs analysis and then ensure that the training programme/package he is interested in will fulfil the needs of the company and that there are no other alternatives available. Tom also needs to be careful that he does not purchase the
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