21-Speed Caso Pineda.xlsx - Diferentes precios Detallistas...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Diferentes precios Detallistas Demanda 1 año Precio a) Q 124.95 25,000 Precio b) Q 99.95 37,500 Precio c) Q 74.95 55,000 Crecimiento Prox. 2 años 20% Margen Distribuidor s/precio retailer 30% Suggested Retail Price Mayoria componentes de otros paises Requerimientos para DCS Equipo Q 200,000.00 Materiales Q 24.50 Mano Obra Q 5.13 Equipo Ensamblaje Q 200,000.00 Depreciación 10 años Gastos Generales y costos fijos aumento Q 400,000.00 Gastos Marketing (15% s/ventas totales) 15% Gastos Admin (15% s/ventas totales) 15% Impuesto 35% ELASTICA SI ES >1 ELASTICA SI ES >1 ELASTICA SI ES >1 ELASTICA SI ES >1 52840 Gross Profit
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
partiendo del Supuesto que los gastos de 400 mil son a este producto Unicamente partiendo del Supuesto que los gastos de 400 mil son a este producto Unicamente NOTA TECNICA EL willing to pay depende de la calidad y caracteristicas del producto depende del willing to pay de las personas. DEMANDA ELASTICA: cambios ligeros en el precio, generan cambios significativos en la d DEMANDA INELASTICA: cambios significantes en el precio, generan pocos cambios en la d Single-move: donde cada competidor deciden poner sus propios precios y cantidad a prod Multi-Move: donde un competidor saca un producto con un precio, la competencia saca
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern